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General Motors Design Dome & Auditorium

Design Auditorium at General Motors Technical Center, General Motors Design Dome
Restored
  • Mid-Century Modern
  • Identity of Building/Site
  • History of Building/Site

General Motors Design Dome & Auditorium

Credit

James Haefner Photography

Site overview

In 1956, General Motors styling team moved from Detroit to a new design space in Warren, Michigan. The complex, originally designed by Eero Saarinen and Harley Earl, has become a legendary corporate masterpiece of planning and design. A large indoor viewing auditorium was constructed, allowing the designers the opportunity to view their projects in an open space regardless of weather. This 180-foot diameter domed space was indirectly lighted to provide a shadowless environment for the evaluation of form and finish of vehicles.

Awards

Design

Award of Excellence

Commercial

2018

The Commercial Design Award of Excellence is given for the restoration of General Motor’s Design Dome and Auditorium located on their corporate campus in Warren, Michigan. Designed by the world-renowned architect Eero Saarinen and Harley Earl in 1956, both Saarinen and Earl worked closely with the styling team and placed special attention on the spaces concerned with designing, prototyping, and evaluating new automobiles. The 180-foot diameter Dome has become an iconic piece of automotive design and one that organizations from around the world have prototyped for facilities of their own. General Motors initiated the renovation with the design team at SmithGroupJJR, which looked to enhance the Design Auditorium as an evaluation and presentation center for critiquing and displaying the next generation of automotive product design. The overall design intent was not just to modernize the facility but to do so in a manner consistent with the original detailing while implementing sustainable solutions to lower energy and maintenance costs.

“This is an exemplary demonstration of how to gently and respectfully treat an icon.”

 

“The renovation demonstrates the great care that was given to the original design team’s vision, while simultaneously bringing the spirit forward with a gentle guiding hand and using contemporary technology. It is noteworthy and commendable that General Motors was willing to invest and upgrade the building for its original use to keep up with the company’s transformations over the intervening decades.”

- Susan Rademacher and Eric Keune
Client

General Motors, LLC

Restoration Team

Paul Urbanek, FAIA, NCARB, LEED AP
Wayne Bills, AIA, LEED AP
Terry Guitar, AIA, LEED AP
Rodrigo Manriquez, IALD, LC, IES
Leland Curtis, LC
Lori James, IIDA, NCIDQ, LEED AP ID+C
Ed Pfannes, PE
Dom Pastore, PE, LEED AP
Mark Goyette
Gerard Gutierrez
Matt Seeley
Ryan Dashkevicz

Primary classification

Commercial (COM)

Secondary classification

Industry

Designations

National Historic Landmark August 6, 2015

How to Visit

Closed to the public

Location

3001 Van Dyke
Warren, MI, 48093

Case Study House No. 21

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Credit:

James Haefner Photography

Designer(s)

Eero Saarinen

Architect

Nationality

American, Finnish

Other designers

Harley Earl

SmithGroupJJR, Associate architects

Related News

Time to submit modern projects that inspire

Award, preservation, historic preservation, docomomo

November 13, 2018

Related Sites

Commission

1949

Completion

16 May 1956

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